Sports Marketing and Sponsorship: The Best Sports Betting Sites

  • Pedro Claro Independiente

Abstract

There is a growing interest in sports betting, as well as an increase in offers from sites that offer different options. There are some platforms that stand out above the rest. The variety of the sports offer, safety, reliability are widely valued characteristics. Added to this is the visual appeal, the navigability and the fast and intuitive handling. Companies that invest wisely in marketing and sports sponsorships stand out.

Keywords: Marketing, Sports sponsorship, Sports bets

References

Calvo Correa, C.J. (2020). Marketing en las casas de apuestas. Análisis de CODERE Apuestas [Trabajos Fin de Grado. Facultad de Ciencias de la Empresa, Universidad Politécnica de Cartagena].

Lobillo-Mora, G.M., y Enríquez, A. (2020). Patrocinio deportivo y casas de apuestas. Estudio del Caso de LaLiga y la Premier League 2018/19. En: T. Hidalgo Marí, F.J. Herrero Gutiérrez, y J. Segarra-Saavedra (coords.). Comunicación, Periodismo y Publicidad: retos profesionales en tiempos de crisis (pp. 245-255). Editorial Fragua.

Pevida, N.L. (2019). Juego on line: una adicción imparable. Eroski Consumer.

Published
2022-10-31
How to Cite
Claro, P. (2022). Sports Marketing and Sponsorship: The Best Sports Betting Sites. Lecturas: Educación Física Y Deportes, 27(293), 252-256. Retrieved from https://www.efdeportes.com/efdeportes/index.php/EFDeportes/article/view/3728
Section
Informations