Sport without Borders: Why International Leagues Build a Unified Audience

Abstract

Sport has evolved from a local and limited model to a global and interconnected phenomenon. Major international leagues are now designed with scalability and universal formats in mind, allowing their narratives to be understood across cultures. Thanks to the expansion of digital platforms and streaming services, geographical boundaries have disappeared, creating a shared information space. This globalization of sport relies on a unique emotional and technical language that transcends national differences, consolidating a massive and loyal audience.