The New Bernabéu Tunnel that Turns Real Madrid's History into its Greatest Asset

  • Diana Gujer Independiente

Abstract

Real Madrid has inaugurated a special corridor in the renovated Santiago Bernabéu, designed to influence visiting teams psychologically and motivate its own players. This "tunnel of emotions" leads from the arrival of the buses to the pitch, displaying the club's European Cups and other historic trophies in glass cases. The goal is for opponents to feel the grandeur and pressure of the stadium from the first moment. For Real Madrid players, it serves as a reminder of the history and responsibility their jersey represents. This initiative, launched against Marseille, is part of the stadium's modernization and seeks to command respect, consolidating the Bernabéu as an emotional fortress.

Keywords: Real Madrid, Santiago Bernabéu Stadium, Emotions

References

Anaya Eisman, S. (2024). Investigación de la marca Real Madrid CF: análisis del éxito de su marca y comunicación [Trabajo de Fin de Grado. Facultad de Ciencias Sociales, Jurídicas y de la Comunicación, Universidad de Valladolid.]. https://uvadoc.uva.es/handle/10324/70655

Martín de Santos, I. (2023). El Real Madrid Club de Fútbol en la industria del deporte [Departamento de Administración financiera y Contabilidad, Universidad Complutense de Madrid]. https://hdl.handle.net/20.500.14352/73331

Published
2025-09-19
How to Cite
Gujer, D. (2025). The New Bernabéu Tunnel that Turns Real Madrid’s History into its Greatest Asset. Lecturas: Educación Física Y Deportes, 30(328), 291-295. Retrieved from https://www.efdeportes.com/efdeportes/index.php/EFDeportes/article/view/8561
Section
Informations